There is one underlying message found in nearly all types of advertising out there.
In todays edition of Blog Bites we’ll discuss exactly what that is.
Since we at A Step Above Style value your time (and because you already know why you’re here) we’ll jump right in.
Let’s begin.
The Message
“The core message of advertising is to show the viewer how much better their life could be if only they had the seller’s product”.
ASAS Words of Wisdom
- Do you want more convenience in the kitchen? Buy this air fryer!
- Do you want to look cool when hanging out with friends? Buy these designer clothes!
- Do you want to lose weight quick and easy? Buy this weight loss supplement!
These 3 examples of advertisements are implying that your life without their products isn’t as convenient, stylish, or as healthy as it could be.
By the time you realize you have are lacking in some area of your life” the advertiser is already telling you what promo code to type in at checkout and to “CALL NOW” for free shipping and handling.
“Effective marketing makes the consumer feel as if they have a problem while simultaneously selling them the solution”.
ASAS Words of Wisdom
Conclusion
We hope you found today’s post insightful.
Don’t let a website pop-up , clever advertisement, or promotional email separate you from your hard earned money.
Always remember to shop intentionally.
Until next time, y’all have a good one.
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