Do you know what makes adverstising so effective?
We are going to share what the secret is in today’s Blog Bites post.
Since we at A Step Above Style value your time (and because you already know why you’re here) we’ll jump right in.
Let’s begin.
Not so fast my friend.
The Secret To Effective Advertising
The secret to effective advertising is making you second guess the quality of your life as it stands today. In other words:
“Your life could be better if only you had this product.”
-Sales Ads
By the time you realize you have a “problem” the advertiser is already telling you what promo code to type in at checkout and to “CALL NOW” for free shipping and handling.
Advertisers have a way of making your life seem incomplete. They have a way of speaking that makes you feel as if you have a problem that you weren’t even aware of yet.
“Effective marketing makes the consumer feel as if they have a problem while simultaneously selling them the solution”.
ASAS Words of Wisdom
Today’s post isn’t a lesson in psychology, but we want our readers to be smart shoppers. We don’t think that shopping is inherently wrong, but we believe all things (including shopping) should be done intentionally.
Conclusion
We hope you found today’s post insightful.
So don’t let a sly salesman or clever advertisement separate you from your hard earned money.
Take time to consider how many hours on the job it took you to earn the money it takes to purchase that “must-have” item.
Remember, we pay for things with hours of our lives.
ASAS Words of Wisdom
Until next time, y’all have a good one.
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